Data Data Data

Sending print newsletters and direct marketing campaigns has long been a proven method to stay in touch with your customers and bring in more business. Even non-profits use it as a means of keeping members abreast of association news, conferences and other events. But sending print publications is time-consuming and expensive. By the time you add up the design and print costs and then tack on postage, a mailing to 1,000 people can cost $5,000. Plus, if your content is time-sensitive, you have to plan far enough ahead of time to make sure that everything goes smoothly. Email newsletters and marketing campaigns, by contrast, require very little effort. They are inexpensive, measurable, and extremely effective. According to the Direct Marketing Association, every $1 you spend on email marketing generates a $45.06 return on investment – the highest response rate for all direct response methods. With the right tool, not only can you create an entire newsletter within 30 min